Profit is opinion; cash is fact. A practical framework for staying solvent while you scale.
Plenty of profitable businesses fail. The reason is almost always the same: they run out of cash. Profit is an accounting opinion; cash is a fact, and it's the one that keeps the lights on.
The foundation is a rolling 13-week cash-flow forecast. It's short enough to be accurate and long enough to see trouble coming. Update it weekly and it becomes the single most useful tool in the business.
Then manage the working-capital levers: invoice faster, collect sooner, and negotiate terms that keep cash in the business longer. Small improvements across the cycle add up to real runway.
Cash discipline isn't about restricting growth; it's about funding it sustainably. The businesses that master it grow on their own terms, not their creditors'.
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